Delta Dental of Minnesota Unveils Tooth Fairy Text Reminder for Busy Parents
Delta Dental of Minnesota

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February 23rd, 2017

Delta Dental of Minnesota Unveils Tooth Fairy Text Reminder for Busy Parents

Just in time for National Tooth Fairy Day, Delta Dental of Minnesota unveils Tooth Fairy text reminder for busy parents

MINNEAPOLIS – Just like busy parents with a lot on their plates, the Tooth Fairy can sometimes use a little help remembering which pillows to visit. Just in time for National Tooth Fairy Day (Feb. 28), Delta Dental of Minnesota unveiled a same-day Tooth Fairy text reminder for parents who want to be sure the Tooth Fairy doesn’t miss a visit.

The Tooth Fairy Reminder text service is free, easy to use, and available until March 31. Here’s how it works:

  • On the day your child loses a tooth, text FAIRY to 31756.
  • At 8 p.m. CST on that same day, parents will receive a reminder text that the Tooth Fairy should be stopping by with a treat.

Message and data rates may apply. Maximum five alerts per month. Reply STOP to end or HELP for help. Visit for terms and conditions.

Learn more at

The text alert service was launched in conjunction with Delta Dental’s annual Original Tooth Fairy Poll results released today, which show Tooth Fairy payouts posting record gains. In fact, monetary Tooth Fairy payouts have soared by nearly 20 percent – marking an all-time high.

According to the Original Tooth Fairy Poll, sponsored by Delta Dental, the Tooth Fairy’s cash payouts have jumped to an average of $4.66, compared to $3.91 in 2015.

That could spell even better things to come for the economy. The Original Tooth Fairy Poll has typically served as a good indicator of the economy’s overall direction, tracking with the movement of Standard & Poor’s 500 index (S&P 500) for 12 of the past 13 years. This year’s poll shows Tooth Fairy payouts are nearly right on target - within a few percentage points - with a 19.18 percent increase in cash payouts amount as the S&P 500 saw an increase of 19.61 percent compared to the same time last year.

By region, Tooth Fairy payouts are highest in the West: $5.96 ($6.89 for the first tooth); followed by the Northeast at $5.08 ($6.31); the South at $4.57 ($4.88); and the Midwest at $4.04 ($5.70).

An even split of children save and spend Tooth Fairy cash (48 percent each); however, 3 percent actually donate the money, and a savvy 1 percent even loan the cash out.

About the Survey: The Original Tooth Fairy Poll was conducted between January 24 and January 31, 2017, among a nationally representative sample of 1,588 parents of children ages 6-12. The margin of error is +/- 2.5 percent.

For more information, or for more fun children-focused resources, visit

About Delta Dental of Minnesota

Delta Dental of Minnesota is an independent, nonprofit health services company that serves the oral health needs of Minnesota and North Dakota residents. Since 1969, Delta Dental of Minnesota has accomplished this mission by providing the best access across the state to oral health care through affordable dental plans. Delta Dental of Minnesota is an authorized licensee of the Delta Dental Plans Association of Oak Brook, Illinois. To learn more, visit